One issue that anybody setting up a publishing company has to deal with is that of making a decision on the type of literature to focus on. In that regard, we come to learn that there are two types of literature that a publishing company can actually focus on.
The first type of literature that a publishing company can focus on is that of recreational literature. This is like where the company can focus on printing novels and other types of literature that people read for recreational purposes (as opposed to reading for schoolwork or for professional development). The number of people who still have reading habits is low, but they nonetheless form a viable market.
The second type of literature that a publishing company can focus on is that of non-recreational literature. This is like where the company can be publishing textbooks for use by college students. You will come to learn that college students do still buy textbooks. For instance, students of sociology trying to understand how government distributes aid to needy families for things like child care ends up having to buy textbooks on that subject. Admittedly, today’s students may prefer reading books in electronic format, rather than the paper format, but they still have to read textbooks, one way or the other.